Encha Matcha Review – Don’t Buy Until You Read This!

For this Encha Matcha review we tested Encha Organic Latte Grade First Harvest Matcha. Encha is the only company to offer a latte grade matcha that is first harvest, pure and organic young matcha leaves.

Encha offers matcha powder in ceremonial-grade, latte-grade, and culinary grade matcha. We usually prefer to review ceremonial grade matcha, however Encha is changing the game by offering a latte grade matcha that is essentially the same as other brands ceremonial grade.

Matcha tea is usually graded based on its intended use, so ceremonial grade is typically the highest grade, which is used for ceremonies, while latte grade is used to make latte. Encha is basically saying, why not use ceremonial grade matcha powder to make latte! To read more about their high quality ceremonial grade matcha, read our in depth review!

Editor's Choice

Encha Organic First Harvest Latte Grade Matcha

Our Rating 98/100

Use code: X93AH828IU for 10% OFF Encha.com

Encha Matcha was founded by Dr. Li Gong and focuses on bringing the best organic matcha green tea powder directly from their farm in Uji, Kyoto, Japan directly to the consumer.

Hence, their farm to cup slogan.

Here are some of the things that impressed us about Encha Matcha.

  • All of the Matcha comes from their own farm in Uji, Japan.
  • USDA Certified Organic
  • Packaging is BPA free.
  • Routinely tested for heavy metals.
  • Routinely tested for radiation.
  • Latte-grade that tastes as good as other's organic ceremonial matcha
Encha matcha latte

We were very excited to try Encha Matcha because we have heard a lot of buzz in the industry about this particular brand.

When we received the Encha Matcha for this review, the first thing that we noticed was that the packaging is markedly different than most other matchas that we prefer.

Encha comes in a resealable bag as opposed to the small metal tins that we are used to seeing.

We are not one to judge a book by its color, so on with the Encha Matcha Review!

We opened the bag of Encha Matcha and immediately noticed the wholesome, slightly grassy aroma of high quality matcha.

Encha Matcha Review Of Color and Grind

Color and Grind Rating 98/100

We poured some of the matcha out and we were very impressed with the crisp, vibrant green color of the Encha Matcha. The same color associated with high quality ceremonial grade matchas. This bright green color is synonymous with high quality matcha green tea due to the shade-grown first-harvest matcha tea leaves containing higher amounts of chlorophyll.

The grind of the Encha Matcha was also the ultra fine, powdery grind of a high quality matcha. Encha Matcha is ground using stone grinders, which is far superior to the ceramic grinders used by some matcha brands.

Next, we prepared the Encha Organic Latte Grade First Harvest matcha green tea powder into matcha green tea in the traditional manner with a bowl and matcha whisk.

We tasted the Encha Matcha green tea and evaluated its flavor and foaming characteristics for our tasting rating.

Encha latte grade matcha powder color

Encha Matcha Review - Taste

Encha Matcha Green Tea Taste Rating 98/100

To say that we were impressed with the taste of the Encha Matcha green tea would be putting it lightly! We found the Encha Matcha green tea to have a very satisfyingly sweet, almost creamy flavor without even a hint of bitterness, when compared to other matcha green teas.

We were so impressed with the taste of the Encha Matcha green tea that we immediately decided to make a Matcha Green Tea Latte with it and see how that taste measured up!

Encha Matcha Review - Health Benefits

Just like any other matcha brand, Encha matcha contains a wide variety of health improving natural-ingredients. The health benefits of matcha include: increased brain function, promotes weight loss, promotes heart health, and many more. Matcha green tea has so many health benefits due to its high concentration of antioxidant catechins, L-theanine, and other parts of its nutrient profile. In fact, matcha contains 10 times the antioxidants and 10 times the concentration of vitamins compared to brewed green tea. Encha Matcha is a brand that prides itself in being fully-organic, and never using synthetic fertilizer or any kinds of pesticides. This means that you will always enjoy the slightly sweet, subtly grassy taste without having to worry about non-traditional methods being used and always being confident that you are drinking the best quality matcha, filled with all the health benefits.

We absolutely love the Encha Matcha Latte and it is our new favorite here at the Matcha Connection office. The fact that Encha Matcha was able to create a latte-grade that is as good if not better than other matcha brands ceremonial grade matcha is very impressive. We can't wait to test Encha's ceremonial-grade matcha, it may even top our list for best matcha powders.

We absolutely love the Encha Matcha Latte and it is our new favorite here at the Matcha Connection office. The fact that Encha Matcha was able to create a latte-grade that is as good if not better than other matcha brands ceremonial grade matcha is very impressive. We can't wait to test Encha's ceremonial-grade matcha, it may even top our list for best matcha powders.

Below you will find a great infographic for 3 ways to make Encha Matcha Latte!

Encha Matcha Latte Infographic

What makes Encha matcha so good?

Encha matcha is one of the finest matcha powders available and what makes it so good is the cultivation process and attention to detail that is focused on with each batch and each harvest. Encha only offers organic products and ensures that none of their powders are contaminated with lead or other harmful materials. Encha matcha is one of the best matcha powder brands due to the fact that their matcha leaves are grown in Uji, Japan (the best region for growing matcha green tea), they are hand plucked by matcha experts, and their powders are never blended with sweeteners, coloring, or any other additives!

What does matcha taste like?

Matcha has a very unique, complex flavor that can be an acquired taste for some. Matcha green tea is best described as umami which is one of the five basic tastes and means "essence of deliciousness" in Japanese. The Japanese could not have described matcha's flavor any better, we are absolutely hooked on the complexity of the grassy nuttiness that is followed by a subtle sweetness which lingers and turns into an addiction. If you have never tasted matcha before, we highly recommend starting with a premium matcha powder such as Encha Matcha!

The Bottom Line

Encha Matcha is the real deal, from their premium ceremonial grade matcha, to the sweet and creamy latte grade powder. For anyone who hasn't tried Encha matcha, you are absolutely missing out on one of our favorite matcha powders at Matcha Connection!

We hope that you have enjoyed our Encha Matcha Review and that you have found it helpful!

Encha Matcha definitely tops our list of best brands of matcha green tea powder and we believe that once you have tried it, you will become a big fan as well!

Best Matcha Latte Powder

Encha Matcha

  • Encha Organic Latte Grade Matcha
  • First-harvest tea leaves
  • Origin: Uji, Japan
  • Premium matcha powder, never bitter

  • Our Rating: 4.9 of 5 Stars

Jade Leaf Matcha

  • Jade Leaf Organic Matcha Latte Mix
  • Perfect for matcha latte
  • Sweetened, Cafe Style
  • Origin: Kagoshima & Uji, Japan

  • Our Rating: 4.7 of 5 Stars


  • Tenzo Organic Ceremonial Matcha
  • Stone-ground, vibrant green powder
  • Origin: Kagoshima, Japan
  • Premium, authentic flavor

  • Our Rating: 4.8 of 5 Stars


  • Pique Sun Goddess Matcha
  • Individual on-the-go matcha packets
  • 100% Organic Ceremonial Grade
  • Origin: Kagoshima, Japan

  • Our Rating: 4.7 of 5 Stars

Encha Matcha FAQ's

Where to buy Encha matcha?

Encha matcha can be bough on Amazon, on Encha.com, and also at Walmart. All three stores sell Encha matcha at the same price, however, when shopping at Encha.com we are able to provide you with an exclusive promo code: X93AH828IU, which gives you 10% off your entire order!

Where is Encha matcha from?

Encha matcha is made in the Uji region of Japan. Uji, Japan, is where some of the finest Japanese matcha powders are from, and Encha is among the best matchas.

Why is Japanese matcha expensive?

Japanese matcha is often more expensive than other regions for several reasons. The main reasons that Japanese matcha is so expensive is because of the premium cultivation process, and the strict quality standards. This combined with the cultural significance and geographical factors, are what makes Japanese matcha more expensive than others.

Our Score 4.8

6 thoughts on “Encha Matcha Review – Don’t Buy Until You Read This!”

  1. I have to admit that I’m now hooked on the flavor and the simplicity to add a healthy beverage to my diet.
    Two cups a day recommended.

    • Hi Dan,

      Thanks for commenting on my Encha Matcha Review!

      I have been hooked on Matcha ever since I first tried it and Encha is definitely one of my favorites.

      Thanks again Dan!


  2. So what did you take 2 points off for? The packaging? I’m not to thrilled to getting one more package that can’t be recycled, definitely.


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