Hojicha vs. Matcha Powder: Differences, Benefits & Taste

Green tea and hojicha are two different types of green tea that offer different flavors and preparation methods. They also offer some slightly different health benefits.

Matcha has grown in popularity over the last couple of years. We regularly see it being offered in different forms such as lattes and milkshakes because it’s so versatile, but it’s traditionally consumed as a green tea with a frothy top. Matcha tea has also been linked with a number of health benefits, such as being a good source of antioxidants.

Hojicha is starting to grow in popularity but isn’t as widely known or consumed as often as matcha. Despite it having a light golden or brown color, it’s actually still known as a green tea because it’s roasted before being prepared as a tea. Hojicha is known for its lower caffeine content and unique flavor that sets it apart from matcha.

hojicha powder vs matcha powder

The benefits of matcha

Matcha comes with a number of different benefits, even when it’s prepared in different drinks such as a matcha latte.

  • It’s a good source of antioxidants. Antioxidants can protect your body from a number of different diseases. We typically get them from foods such as fruits and vegetables, but matcha tea can also be a great source of them which contributes to our overall health. Matcha has also been shown to help boost our metabolism while also promoting weight loss.
  • It’s been linked to lots of health benefits. In addition to being high in antioxidants, some studies have linked the consumption of matcha tea with improved heart health, cancer protection, and even boosting cognitive function.
  • It’s got a unique and versatile flavor. When consumed as a tea, good quality matcha can be slightly sweet and earthy. It’s got a versatile flavor that is often used in lattes and even bubble tea, and it’s also used to make desserts such as cakes.

If you’re searching for a healthy and delicious tea, then matcha is a great option. But if you’re also looking for something that is versatile and can be used in a number of different recipes, then Encha matcha powder will be a great addition to your pantry. As a fantastic source of antioxidants, you can also enjoy it as part of a healthy lifestyle.

The benefits of hojicha

Hojicha is a roasted green tea, not as popular as matcha, but it’s certainly starting to get noticed by tea enthusiasts and cooks outside of Asia.

  • It has a unique roasted tea flavor. Since the tea leaves are roasted before being prepared as tea, hojicha has a delightful roasted flavor that is often described as caramel-like and toasty.
  • It’s lower in caffeine than other teas. Hojicha contains roughly half the caffeine content of other green teas due to the roasting process. This makes hojicha a great tea to drink if you’re sensitive to caffeine or want to enjoy a nice cup of tea before bed.
  • It’s got many health benefits. Just like matcha, hojicha is a great source of antioxidants and has been linked to many positive health benefits. This includes improving your heart health, reducing the risk of cancer, and also helping with cognitive decline.

Hojicha offers a completely different flavor profile to matcha, making it a great tea to have around in your collection. It’s also great as an evening tea thanks to the lower caffeine content, and it can be enjoyed as part of a healthy lifestyle.

Flavor profile: Hojicha vs. Matcha powder

One of the most intriguing aspects of Hojicha and Matcha is their strikingly different flavor profiles. These teas offer distinct taste experiences, catering to a wide range of preferences.


Matcha is renowned for its vibrant, grassy, and slightly bitter flavor. When whisked into a frothy, bright green liquid, it delivers a unique combination of umami and astringency. Its taste is often described as:

  1. Grassy and Earthy: Matcha's flavor profile is strongly associated with its rich green tea leaf origins. It embodies the essence of the tea plant.
  2. Umami: Matcha has a natural umami undertone, offering a savory and satisfying quality to its taste.
  3. Astringent Notes: Some describe Matcha as slightly bitter or astringent, which adds to its complexity.
  4. Slightly Sweet: High-quality ceremonial-grade Matcha can exhibit subtle sweetness, which balances the bitterness and astringency.


In stark contrast, Hojicha is known for its warm, toasty, and nutty flavor, creating a comforting and cozy tea experience. Its flavor is characterized by:

  1. Roasted Nuttiness: Hojicha's signature roasted aroma and taste give it a nutty, almost popcorn-like quality. The roasting process imparts a delightful warmth to the brew.
  2. Mild and Low Astringency: Hojicha is considerably milder and less astringent than Matcha, making it an accessible choice for those who prefer gentler flavors.
  3. Amber Hue: Hojicha's color is a beautiful amber, reflecting the transformation brought about by roasting.

Differences: Why is matcha better than hojicha?

When comparing different types of tea, people often ask if matcha is better than hojicha or vice versa. While both matcha and hojicha have fantastic health benefits and unique flavors, we much prefer matcha for a number of different reasons.

  • Matcha is more versatile. If you’re looking for a healthy green tea that can be used in more ways than just tea, then Encha matcha green tea powder is a perfect choice. You can make ceremonial-style matcha just like how it’s consumed in Japan, or you can add it to various other drinks and recipes. Matcha lattes are incredibly popular these days, and you can also make matcha cakes and other desserts. It’s an extremely versatile green tea powder that you’ll find many different uses for.
    • Matcha has more antioxidants than hojicha. If the antioxidant content is your main concern, then matcha is the superior choice. This is especially true when you buy good quality matcha green tea powder such as Encha. It’s also a great source of L-theanine which can promote relaxation and cognitive function.
    • Matcha can boost energy levels and help with weight loss. There has been a lot of research that links matcha with weight loss. This is because it contains significant levels of EGCG, an antioxidant that has been shown to boost your metabolism. It’s also capable of boosting your energy levels because it’s got higher caffeine content than hojicha.
    • Matcha can be more convenient to use. It’s worth noting that matcha is always in powdered form which makes it easy to use and prepare as a drink, in lattes, and even for desserts. On the other hand, hojicha can come in tea leaves or powdered form which can make subtle changes in the taste while also requiring different preparation methods. This makes it a tad inconvenient if the only hojicha you can find is in tea leaf form.

    Matcha and hojicha tea are fantastic Japanese green teas to try, but we firmly believe that matcha is the better choice with its numerous benefits. However, we still urge you to try them both as they’re delicious and versatile.

    Which is the Best matcha?

    Encha matcha was founded by Dr. Li Gong who was inspired to bring high-quality grade tea to the masses. The matcha powder comes directly from their farm in Uji, Kyoto, Japan from where it is distributed to other parts of the world.

               Or use code: X93AH828IU for 10%                                   OFF Encha.com


    While both hojicha and matcha powder offer unique profiles in the world of Japanese green teas, the versatility, ceremonial significance, and vibrant flavor of matcha make it a standout choice for many tea enthusiasts. Matcha, with its finely ground green tea leaves, not only embodies the art of Japanese tea culture but also provides a rich, ceremonial experience that transcends the ordinary. Its fine powder, distinct flavor, and the ritualistic preparation make matcha a cherished type of green tea that has captured the hearts of tea connoisseurs worldwide. While hojicha's roasted charm may appeal to some, matcha's status as a fine green powder and its unparalleled role in Japanese tea traditions position it as a truly exceptional and unparalleled choice among the green teas

    Matcha and hojicha are both great Japanese teas to try, but matcha comes out ahead for us due to its numerous health benefits and versatility. If you’re looking for a good quality matcha green tea powder for both ceremonial-style matcha and matcha lattes, take a look at our Encha matcha powder today.

    Best Matcha Powder

    Encha Matcha

    • Encha Ceremonial Grade Matcha
    • Hand-picked from organic farm in Uji, Japan
    • First Harvest Matcha - Vibrant green color
    • Highest quality matcha, never bitter

    • Our Rating: 4.9 of 5 stars

    Tenzo Matcha

    • Tenzo Organic Ceremonial Matcha Green Tea Powder
    • Authentic Japanese Matcha
    • Rich in antioxidants, helps boost metabolism
    • Ceremonial Grade - Vibrant Green Color

    • Our Rating: 4.8 of 5 stars

    Pique Matcha

    • Pique Matcha - Organic Japanese Matcha Green Tea Powder
    • Harvested from a family-owned organic tea farm in Japan
    • Increases energy and focus
    • Highest-quality, shade grown ceremonial-grade

    • Our Rating: 4.8 of 5 stars

    Kenko Matcha

    • Kenko Matcha Organic Ceremonial Matcha
    • Gold Class Ceremonial Grade Matcha
    • Country of Origin: Japan
    • First Harvest Matcha - Vibrant Green in Color

    • Our Rating: 4.8 of 5 stars

    Hojicha vs Matcha FAQ's

    Does Hojicha or matcha have more caffeine?

    Matcha generally contains more caffeine than Hojicha. Matcha is made from whole tea leaves and is consumed entirely, providing a more concentrated caffeine content. Hojicha, on the other hand, undergoes a roasting process that reduces its caffeine levels, making it a good choice for those looking to reduce their caffeine intake.

    How to choose between hojicha and matcha powder

    The choice between Hojicha and Matcha largely depends on your taste preferences and how you want to enjoy your tea. If you like a bold, earthy flavor with a caffeine kick, Matcha is an excellent choice for beverages and culinary creations. Hojicha, with its toasty, milder taste and lower caffeine content, is ideal for a soothing, comforting tea experience.

    Our Score 4.7

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