Aiya Organic Ceremonial Matcha Review

Aiya Matcha is an organic blend low in caffeine, despite being a green tea. The leaves are sourced from Japan's Nishio region and cultivated using traditional farming methods. Traditional, large-scale tea cultivation has been practiced in this region for a long time and is now considered one of the finest regions for matcha production. In the past 100 years, skilled Japanese farmers have perfected the art of cultivating high-quality teas like Aiya Matcha. The company offers more than 15 types of matcha products online and one of the largest retailers of premium matcha in the world, even offering bulk and wholesale quantities.

At Matcha Connection, we tested Aiya matcha's organic ceremonial matcha powder, and determined our scoring based on taste, aroma, grind, and color among other things.

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Aiya Matcha Organic Ceremonial Grade

Our Rating 93/100
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 With most matcha brands, organic ceremonial powder is the top of the line, however, Aiya matcha actually makes a "premium" matcha which is said to be of higher quality and the price certainly reflects that. Their organic ceremonial matcha powder is offered in a 30g tin as well as a 100g resealable pouch.

This particular matcha grade is made from organic shade-grown first harvest leaves in Nishio, Japan


  • Family owned and operated since 1888
  • lovely, vibrant green color
  • Very good grind
  • Lots of various matcha grade options
  • Offers bulk and wholesale quantities


  • Not much information on the growing/grinding process
  • slight astringency in the flavor


Aiya matcha has a lovely taste that is fresh and grassy however, it holds a slightly more bitterness than what we like at matcha connection. It has some nice notes of sweetness and went very well in a traditional style matcha as well as a matcha latte. Aside from the slight astringency, you can definitely tell that this is a premium matcha from a taste and aroma perspective, as soon as you open the tin, it has a lovely grassy smell which translates into its traditional taste as well.

Aiya Matcha taste rating 91/100
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Color and Grind

The color of Aiya matcha green tea powder is a nice vibrant green that looked surprisingly brighter than other premium matcha brands. When it comes down to premium ceremonial grade matchas, color and grind matter and can be a good indicator of the overall quality. Aiya matcha's ceremonial grade powder was very fine, and had an almost flour-like consistency which lead me to believe these leaves were stone ground, the traditional way.

I was thoroughly impressed by both the color and grind which were some of the best we have seen in a premium ceremonial matcha review, and certainly makes a difference when trying to prepare a vibrant ceremonial-style matcha without any clumping.

Aiya Matcha Color & Grind 94/100
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Aiya Matcha Packaging

The unique packaging of Aiya's Matcha products deserves applause. The air-tight tins and pouches keep the precious powder shielded from light and air, ensuring that each spoonful is as vibrant and potent as the first. The packaging design is not only practical but also an aesthetic complement to the ritual of preparing and enjoying matcha.

Aiya Matcha Products

In terms of product availability and product offerings, Aiya matcha is one of the best brands. Aiya matcha offers almost every matcha product you could want; ceremonial matcha, matcha to go, culinary matcha, matcha blends, loose leaf matcha, beautiful matcha bowls, and much more! There are very few matcha brands that we know of that offer this many different matcha products to cater to different needs and preferences. As you can see below, most of Aiya matcha prices are quite reasonable as well, with most of their matcha costing around $25 for ceremonial matcha powder.

Aiya matcha products

The Bottom Line

After our testing and in-depth review, I believe that Aiya matcha is one of the best matcha brands we have tested here at matcha connection. I was mostly impressed by the high quality grind and color which come from the traditional family methods which have been passed down since 1888. In terms of taste, this was not our favorite ceremonial grade matcha we have tried but it does hold its own among top matcha powders, and we certainly would keep a tin of it here at Matcha Connection headquarters. I really liked the variety of matcha grades they offered as well as the option to purchase the matcha powder in a tin or a larger resealable bag. Aiya matcha is said to be the largest producer of matcha in the world, and we can certainly see why. Be sure to try their organic ceremonial matcha yourself, and let us know what you think! Here are other premium matcha powders that we recommend you buy...

Best Matcha Powders

Encha Matcha

  • Encha Ceremonial Grade Matcha
  • Hand-picked from organic farm in Uji, Japan
  • First Harvest Matcha - Vibrant green color
  • Highest quality matcha, never bitter

  • Our Rating: 4.9 of 5 stars

Tenzo Matcha

  • Tenzo Organic Ceremonial Matcha Green Tea Powder
  • Authentic Japanese Matcha
  • Rich in antioxidants, helps boost metabolism
  • Ceremonial Grade - Vibrant Green Color

  • Our Rating: 4.8 of 5 stars

Pique Matcha

  • Pique Matcha - Organic Japanese Matcha Green Tea Powder
  • Harvested from a family-owned organic tea farm in Japan
  • Increases energy and focus
  • Highest-quality, shade grown ceremonial-grade

  • Our Rating: 4.8 of 5 stars

Kenko Matcha

  • Kenko Matcha Organic Ceremonial Matcha
  • Gold Class Ceremonial Grade Matcha
  • Country of Origin: Japan
  • First Harvest Matcha - Vibrant Green in Color

  • Our Rating: 4.8 of 5 stars

Does Aiya Matcha contain lead?

Aiya matcha claims that their products are safe and tested regularly, however, they do not disregard the fact that most matcha can contain lead naturally. Many different matcha powders contain around 2.5-5mcg per serving which exceeds the USDA limit of 2mcg.

How much caffeine is in Aiya matcha to go?

Aiya matcha contains between 35-45mg of caffeine per serving, which is around half of the amount of caffeine that can be found in a regular brewed coffee.

Does Aiya matcha have sugar?

Aiya matcha's ceremonial matcha powder does not contain any added sugar and it is simply pure matcha powder. However, if you are looking at one of their sweetened matcha powders or a matcha blend, these can contain added pure can sugar as a sweetener. For those looking for a non-sweetened matcha without any sugar, we would recommend a pure ceremonial grade matcha.

Our Score 4.7

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